The first step we will take is to perform a complete analysis of your website, which will include an analysis of its speed, layout, information architecture, and technical condition, which will identify the areas of your website that may cause you to perform poorly in search engine rankings.

Step two involves conducting keyword research on high-intent legal terms that your practice area and geographic area may be associated with, including a variety of legal keyword types such as long-tail legal keywords, local legal keywords, and national legal keywords.

Step three focuses on evaluating the top-ranking competitors in your industry to obtain insights regarding their search engine optimisation strategies, backlinks, and content gaps.

In step four, we make changes to the page titles, meta descriptions, headings, URLs, internal link structure, and content of your website, increasing your website's visibility in search engines.

Step five focuses on developing informative, compliant, and search engine optimised content to provide answers to your clients' questions and to help establish your authority in your industry.

Step six involves optimising your Google Business Profile, your local listings, and your location-specific pages, giving you a greater chance to dominate the local search results.

Step seven involves correcting technical problems with your website, such as slow page loading time, lack of mobile responsiveness, indexing errors, and lack of security.

In step eight, we focus on building quality backlinks from reputable, authoritative websites, increasing your domain authority.

The ninth step is to make adjustments to your website to make it easy for prospective clients to convert and become enquiries.